Experienced and collaborative marketing copywriter with 18+ years of success crafting user-centered, high-impact content for B2B and SaaS audiences across digital channels. Proven ability to enhance brand awareness, drive engagement, and deliver measurable ROI. Skilled at making complex topics engaging and accessible, helping users make informed decisions.
Adept at creating strategic, multi-channel campaigns that combine creativity and data-driven insights to maximize impact.
Content & Copywriting Expertise
Creative Copywriting & Storytelling (B2B, SaaS, and technical content)
Brand Voice Development (Tone, messaging, consistency)
Conversion-Focused & UX Writing (Landing pages, product copy, microcopy)
Content Strategy & Performance
Multi-Channel Content Marketing (Web, social, email, video, podcasts)
SEO & Content Optimization (Keyword research, on-page SEO, analytics)
Data-Driven Content Strategy (Performance tracking, audience insights)
Collaboration & Tools
Cross-Functional Team Collaboration (Product, design, marketing, sales)
Content Management & Optimization (Figma, WordPress, HubSpot, Google Analytics, Adobe Creative Suite, LLMs)
Percona (2023—) | Senior Marketing Content Writer |
Firstup (2022—2023) | Content Marketing Specialist |
Percona (2019—2022) | Content Marketing Manager |
Kaleidico (2012-2018) | Content Marketing Manager |
Founder & Editor-in-Chief, The Good Human & My Two Dollars: Built and led two successful online publications focused on environmental issues and personal finance, attracting millions of readers. Featured in The New York Times and NPR.
SaaS | Food |
Open Source Software | Internal Comms |
Healthcare | Data Centers |
Billboards, magazines, fliers | |
Media | TV & radio spots, short videos |
Marketing | Ad campaigns, social media ads |
— Dawn Heiberg Dawn Heiberg, Content Director, Flexential
― Michael Carroll, VP of Growth, Posthuman
— Rachel Pescador, Director of Content, Yugabyte
― Jeri Gaile, Fredric Roberts Senior Director, The Music Center's Spotlight