Intro

Experienced and collaborative marketing copywriter with 18+ years of success crafting user-centered, high-impact content for B2B and SaaS audiences across digital channels. Proven ability to enhance brand awareness, drive engagement, and deliver measurable ROI. Skilled at making complex topics engaging and accessible, helping users make informed decisions.

Adept at creating strategic, multi-channel campaigns that combine creativity and data-driven insights to maximize impact.

Core Skills

Content & Copywriting Expertise

Creative Copywriting & Storytelling (B2B, SaaS, and technical content)

Brand Voice Development (Tone, messaging, consistency)

Conversion-Focused & UX Writing (Landing pages, product copy, microcopy)

Content Strategy & Performance

Multi-Channel Content Marketing (Web, social, email, video, podcasts)

SEO & Content Optimization (Keyword research, on-page SEO, analytics)

Data-Driven Content Strategy (Performance tracking, audience insights)

Collaboration & Tools

Cross-Functional Team Collaboration (Product, design, marketing, sales)

Content Management & Optimization (Figma, WordPress, HubSpot, Google Analytics, Adobe Creative Suite, LLMs)

Here’s my career condensed to a few bullet points.

Work experience

Percona (2023—)

Senior Marketing Content Writer

Firstup (2022—2023)

Content Marketing Specialist

Percona (2019—2022)

Content Marketing Manager

Kaleidico (2012-2018)

Content Marketing Manager

Notable

Founder & Editor-in-Chief, The Good Human & My Two Dollars: Built and led two successful online publications focused on environmental issues and personal finance, attracting millions of readers. Featured in The New York Times and NPR.

Industries

SaaS

Food

Open Source Software

Internal Comms

Healthcare

Data Centers

Project types

Print

Billboards, magazines, fliers

Media

TV & radio spots, short videos

Marketing

Ad campaigns, social media ads

I have had the pleasure of having David on my team at both Firstup (SocialChorus) and Percona, as a content marketing and copywriting specialist. David has proven himself an exceptionally talented and dedicated team member, and I have no hesitation in recommending him for any future content marketing or copywriting roles.

Dawn Heiberg Dawn Heiberg, Content Director, Flexential

Dave is an extraordinary individual. I've had the distinct pleasure of working with him for more than six years, first as a contractor and then a leader on my team at Kaleidico. Dave is an exceptional editor, project manager, and SEO expert, but really he is the digital marketing equivalent of a Swiss Army knife.

― Michael Carroll, VP of Growth, Posthuman

It has been a privilege and a pleasure working with David at Percona. David is one of the best writers and editors I have ever worked with, as well as a close friend and trusted advisor. David’s attention to detail is superb; I can always trust him to catch any errors that might have slipped through the net and to give honest and constructive feedback on my content.

— Rachel Pescador, Director of Content, Yugabyte

David is someone I can always depend on to work on super quick deadlines and deliver exactly what I need. He understands exactly what my needs are and puts them into action immediately. Our webpages need constant updating to keep current and David is always there to make the changes; correctly, and fast. He comes up with creative solutions and thinks out of the box, which I love! We loved the collab, the results speak for themselves. Looking forward to working together again.

― Jeri Gaile, Fredric Roberts Senior Director, The Music Center's Spotlight